About us

As a leading international franchise operator in pharmaceuticals, baby products, and toys, AMB Group brings exceptional shopping experiences to customers in Lebanon and the Levant. Since 2003, AMB Group has pioneered brand franchising and distribution, growing from one retail store to a diverse portfolio. This includes beloved international brands that focus on pharmacies, baby products, toys, and convenience goods.

Prénatal, a flagship brand for AMB Group, exemplifies our commitment to quality, innovation, and customer satisfaction in Lebanon. As the official franchise partner of Prénatal in Lebanon, AMB Group is proud to bring a globally trusted name in maternity and early childhood care to Lebanese families.


Discover Prénatal – Europe's Leading Brand for Moms and Babies

Born in France in 1947 and opened in Italy in 1963 with its first store in Milan, Prénatal has over 70 years of experience and dedication to supporting families. Today, Prénatal is a trusted name in maternity, baby, and children’s products across Europe, known for its blend of style, functionality, and expert care.


Mission

To dress and accompany every new life on its growth journey with love, safety, and style.


Our Story & Group Identity

Since 1996, Prénatal has been part of the Artsana Group—a global leader in the baby care and healthcare sectors. The group owns renowned brands such as Chicco, Boppy, Pic Solution, and Control. Prénatal S.p.A. oversees subsidiaries in Spain (Prénatal S.A.), Portugal (Prénatal Lda), and Greece (Prénatal Aebe).


Product Range

Prénatal offers a comprehensive selection tailored for families:

  • Apparel: Maternity wear, newborn to 10 years clothing, with a focus on sustainable materials.
  • Childcare Products: Nursery furniture, safety products, feeding, hygiene, and travel essentials.
  • Toys: A wide range of toys promoting development and creativity, including eco-friendly options.

Key Figures (as of 2023)
  • 5 countries: Italy, Spain, Portugal, Greece, and Lebanon
  • 528 points of sale across Europe and the Levant
  • 3,967 employees worldwide
  • €765 million in turnover
  • 22 million families served globally

Our Commitment to Sustainability

Prénatal is dedicated to promoting sustainable practices and supporting families:

  • Gender Equality Certification: Achieved in 2023, emphasizing equal opportunities and inclusive work environments.
  • Generazione G Initiative: Launched to support new parents and boost birth rates through fundraising and community support.
  • Eco-friendly Products: Introduction of mannequins made from recycled materials and sourcing over 50% of cotton from sustainable sources.

Online Shopping Experience

Shop our full range online at prenatal.com. Enjoy convenient services like home delivery and our Drive-In service, allowing you to order online and collect safely from your nearest store.


Always by the Side of All Families

From pregnancy to childhood, Prénatal stands by families through every stage of growth. With thoughtfully curated products and expert advice, we ensure peace of mind for parents and the best start for children. Because growing up is a wonderful journey—and we’re honored to walk it with you.


Visit Us in Lebanon

Discover our local Prénatal store experience, designed with Lebanese families in mind. Backed by AMB Group’s trusted retail presence, we invite you to explore our store, enjoy personalized service, and experience a world of care for you and your baby.